For more than two decades, Keith Burton has been recognized as one of the world’s leading global practitioners in employee engagement and internal communication. He joined LDWW in 2016.
Keith was a partner with Brunswick Group, New York and London, where he led a global group of practitioners focused exclusively on improving organizational performance by building employee trust, advancing internal communication as a strategic discipline, and helping drive change at many of the world’s leading corporations.
Prior to that, he founded and served as president of Insidedge, a leading employee communication consultancy supporting major agencies in the Interpublic Group (IPG) of Companies. He also served as a senior executive leader with Golin, Hill+Knowlton, and Ketchum earlier in his career.
During his professional career, Keith has worked with companies in virtually every major industry sector including Amazon, American Airlines, Covidien, ExxonMobil, Facebook, FedEx, GlaxoSmithKline, Georgia-Pacific Corp., IBM Corp., Janssen Pharmaceuticals, Johnson & Johnson, NASA, National Bank of Abu Dhabi (NBAD), NATO, Tenneco, Tyson Foods, and Visa International.
Keith serves as chairman of the Board of Advisors of The Plank Center for Leadership in Public Relations at the University of Alabama at Tuscaloosa. He is also a trustee and past chairman of the Commission on Organizational Communication for the Institute for Public Relations. In addition, he lectures regularly at Syracuse University, the University of Alabama, the Annenberg School at USC, and other major universities.
Design and Advertising – Partner
Kristy Cook presently is a Partner and leads the Digital and Creative team of LDWW. She manages a network of designers and is the client relations lead for all communication design projects. She also oversees all budgets and production timelines.
Kristy brings over 12 years of communication design experience, ranging from non-profit organizations to book publishing. She has managed award-winning projects for Downtown Dallas, Inc., the Meadows Foundation and the Dallas Zoo. She has worked on creative design projects for First Data, Crescent Real Estate, Omni Hotels, ExxonMobil, American Airlines, the Big 12 Conference, Medical City, Unilever, Verizon Wireless, Bill & Melinda Gates Foundation, General Motors, Bloomberg Philanthropies, and NEI (Nuclear Energy Institute).
Prior to joining LDWW, she managed a nationwide design team as the creative services director at H+K Strategies US and before that was project manager for the Visual Communications team of Weber Shandwick US. Before her agency work, Kristy spent five years as the marketing director for Downtown Dallas, Inc.
Kristy is a graduate of the University of North Texas, Denton with a BA in Journalism, Public Relations and is on the Board of Directors for the Dallas Center of Architecture.
Chris Cradduck is a strategic advisor for the firm’s largest clients, oversees partner and vendor relationships, and helps lead social/digital marketing initiatives supporting new business development.
He also holds a key leadership position for Carnival Corporation, managing several areas of corporate communications including executive lead team communications, global media operations (China), fleet communications, and corporate and consumer media relations. In addition, he supports reputation management, corporate marketing, brand communications, sustainability, technology initiatives, and crisis communications.
In May 2016, Chris played a lead media operations role for Carnival’s historic first U.S. cruise to Cuba in nearly 50 years, allowing LDWW to be one of the first U.S. firms to operate a full-scale media program on the ground in Cuba. In 2015, his team’s work to restore Carnival Corporation’s reputation following several high-profile negative incidents in the previous two years was recognized by PRSA with the “Best of Silver Anvil” Award.
Before joining LDWW, Chris held key senior positions at H+K Strategies (WPP) and Weber Shandwick (IPG). He has over 18 years of multidisciplinary PR, communications and reputation management experience, and has served as a senior client lead for multiple large and complex client engagements for Fortune 100 and other top brands including Ford, DISH Network, General Motors, Qwest, Sprint, Hitachi, American Airlines, Cisco, Microsoft, Nortel, and the U.S. Army.
His expertise across several industries and communications specialties helps clients build positive perceptions through proactive consumer and brand storytelling, while protecting corporate reputations against threats in an ever-evolving digital, social, and mobile world.
A partner with LDWW since January 2013, Mike has provided communications leadership for organizations ranging from a Silicon Valley healthcare startup and Major League Baseball’s Tampa Bay Rays to Fortune 500 companies in the airline, cruise, technology, telecommunications, video conferencing and gas and electric utility industries.
Currently, Mike leads LDWW’s business for Carnival Corporation, the world’s largest cruise company, working closely with the chief communications officer to develop public relations strategies and lead proactive media relations efforts. This includes building relationships and working on story opportunities with journalists from key regional, national and global media outlets; managing and providing counsel on a variety of issues, challenges and opportunities; and providing senior leadership for crisis situations and special projects. In June 2015 the work done with Carnival Corporation was recognized by the Public Relations Society of America (PRSA), the world’s largest PR organization, as a finalist in two categories in its Silver Anvil Awards, PR’s top awards program. LDWW and Carnival Corporation received three honors: a Certificate of Excellence in Crisis Communications, a Silver Anvil in Brand and Reputation Management, and the Best of the Silver Anvils Award — the PR field’s most prestigious honor – as the best of all Silver Anvil Award winners for its work in Brand and Reputation Management.
Previously, Mike led LDWW’s work with Pacific Gas and Electric Company (PG&E), one of the largest combination natural gas and electric utilities in the U.S.
Ken Luce founded LDWW to be a pioneering agency in the digital era, creating high-impact campaigns and communications strategies that build brands, protect reputations, and inspire action among the audiences that matter most to clients.
An award-winning industry expert, Ken is known for his unique abilities in helping companies of all sizes achieve successful business outcomes. His reputation has made him one of the most sought-after strategists in the industry.
Ken’s experience spans various high-profile client engagements in business sectors including aviation, real estate, consumer marketing, automotive, oil and gas, travel, and tourism. He has led international product launches, brand campaigns, and some of the most complex crisis campaigns and thought leadership programs for leading brands. He has particular expertise in sponsorship activation, and consumer and digital marketing campaigns.
Ken was the chief operating officer at H+K Strategies. Before that, he held senior management roles at Weber Shandwick and is widely credited with developing and managing the firm’s Client Relationship Leader program, which has been featured as a Harvard Business School case study and is still being used today to as a model for client service in large consulting firms.
His client engagements include American Airlines, ExxonMobil, Ford, Dean Foods, US Airways, Sprint, DISH Networks, Big 12 Athletic Conference, General Motors, and Omni Hotels & Resorts.
His work has earned more than 200 communications industry awards, and recognition by PR News as PR Professional of the Year and PR Week as a PR Professional of the Year finalist.
Creative Director, Partner
Ken Maxwell leads the Digital and Creative Division of LDWW. He oversees a national team of design and creative professionals that specialize in corporate branding and identity, creative communications, content creation, and digital strategy for the agency’s global, national, regional, and local clients.
His expertise ranges from strategic design and brand positioning in the technology and business-to-business space to interactive design applications for digital solutions.
His most recent projects include award-winning campaigns for the Big 12 Athletic Conference, Carnival Cruise Lines, Crescent Real Estate, CHC Helicopter, GameStop, HCA, Medical City Healthcare, Omni Hotels and Resorts, The Meadows Foundation and the Meadows Mental Health Policy Institute.
Ken was previously the chief creative officer for Hill+Knowlton Strategies. Before that, he held positions as the senior vice president and creative director for Weber Shandwick; senior vice president and creative director of the Dallas office of Hill & Knowlton; president and creative director for his own firm, Maxwell-Sandoz; and vice president and creative director of DBG&H, which was the largest real estate marketing firm in the nation.
Ken has won over 100 industry awards for an impressive range of client branding and digital projects including: Got Milk, Verizon Wireless, Sprint, American Airlines, ExxonMobil, Komen for the Cure, Michael and Susan Dell Foundation, Bank of America, Bloomberg Philanthropies, and The Dallas Zoo.
His extensive real estate marketing background includes work for top national developers including Hines, Trammell Crow, Lincoln Property Company, Jones Lang LaSalle, Coldwell Banker, TrizecHaun, Bass Brothers/City Center, and Crescent.
Brandon Smulyan develops, implements, and executes public relations programs with an emphasis on corporate communications and media relations within the business, travel, real estate, technology and consumer industries.
He is the lead contact for Omni Hotels & Resorts and TreeHouse, providing strategic counseling and account operations and services managent to meet the goals and objectives of the client. He also manages staff resources for the agency, and will serve as a project manager on short-term engagements for LDWW.
Brandon has also worked on some of the nation’s most recognizeable campaigns including Carnival Corporation’s launch to Cuba with its Fathom brand in 2016. As a core member of the team, he was responsible for helping plan and execute the media strategy for the first American cruise ship to sail to Cuba in nearly 50 years.
A ten-year veteran of the PR industry, Brandon has worked at two of the world’s largest firms – Weber Shandwick and H+K Strategies – where he served as a media relations specialist for some of the world’s most recognizable brands.
In 2012, he was an onsite media consultant at Ford Motor Company in Michigan where he helped launch the 2013 Ford Fusion and Escape. He has also worked on engagements for AT&T, RadioShack, Verizon Wireless, Verizon Communications, American Airlines, The O’Donnell Foundation, Gridiron Greats Assistance Fund, Jose Feliciano Foundation, and ExxonMobil.
His media work has earned numerous awards for clients, including the coveted Platinum Adrian Award for Omni from HSMAI, the top hospitality industry award.
Jody Venturoni is a 25-plus-year veteran communicator who blends strategic consulting with operational strength. Her career includes an impressive combination of Fortune 100, large global agency and entrepreneurial experience at the most senior levels. Most recently, she helped launch LDWW, a nationally recognized integrated communications agency and one of the top 100 independent PR firms in the US.
An award-winning crisis communications and reputation management consultant, Jody has worked with a notable roster of Fortune 500 companies, national sports teams and leagues, high-profile CEOs, major non-profits and start-ups. Jody has unique expertise in managing communications responses during large-scale mass casualty and terrorism events, having worked for more than a decade with global commercial airlines and cruise lines. She also has handled volatile, headline-grabbing employee and labor relations situations.
Jody has been profiled by PRWeek as a “Top 20 Agency Manager” in the U.S., was named as Editors’ Choice “People to Watch” and was a PRNews “PR Team Leader” finalist in 2011. She was featured in a Harvard Business School case study entitled, “Weber Shandwick: The Client Relationship Leader Program.” She serves as judge for numerous national and international industry awards, including the prestigious Public Relations Society of America’s Silver Anvil.
Jody is a member of the Board of Directors for the Dallas Women’s Foundation and serves on the Southern Methodist University Communications Studies Advisory Board. She is a frequent commentator and speaker on the impact of social media on personal and corporate reputations.
Claire West specializes in conceiving, planning and implementing multifaceted media relations campaigns for a range of consumer clients.
Primarily working with Carnival Corporation, Claire implements high-impact marketing communications programs. In May of 2016, she was a key part of the team that operated one of the first on-the-ground U.S. PR efforts in Cuba, and helped Carnival Corporation make history as the first cruise company in 50 years to sail from the U.S. to Cuba.
Her work supervising diverse teams of storytelling experts has resulted in frequent, high-profile news coverage for her clients in media such as CNN, Wall Street Journal, The New York Times, USA Today, CNET, Engadget, Travel & Leisure and Esquire, to name a few. In additional to traditional media, Claire works with clients to integrate the use of the Internet and social media into each campaign.
Before joining LDWW, Claire was an account executive at Hill+Knowlton Strategies on the DISH Network and Ford Motor Company accounts. She also provided media relations support to Omni Hotels & Resorts, McKesson and First Choice Emergency Room. In addition to client work, Claire co-managed the Dallas H+K office’s “Fellow Program,” through which she interviewed, hired and managed incoming talent for the agency.
She is a graduate of University of Oklahoma, where she not only earned a Bachelor of Journalism in Public Relations degree but was a captain of the women’s soccer team. Claire is a member of the Junior League of Dallas and serves as a sorority advisor at Ursuline Academy of Dallas.