To attract viewers and to help people understand it is Okay to Say that they and/or their loved ones are affected by mental health issues, Texas celebrities were enlisted to show their support. The campaign features prominent Texans including President George W. Bush, Mark Cuban, Emmitt Smith, Marlen Esparza, Jose Altuve, as well as the mayors of Austin, Dallas, and Houston.

To help in the execution and promotion, LDWW enlisted organizations, education facilities, and service providers as partners as a way to reach all communities of a large and diverse state. Partners range from media outlets and businesses to universities and large medical systems.

The campaign is supported by a multi-faceted advertising mix, from television PSAs and billboards to digital display and video ads.

 

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