LDWW and its in-house team produce unique content for the Big 12 Conference. The goals of this outsourced campaign are to create content that appeals to fans, as well as drive traffic to the conference and member institutions web and social channels. By operating as a digital network, the conference team and LDWW team have increased viewership of the content by over 300 percent and have had content picked up by national outlets for use on broadcast by ESPN, Fox Sports, CBS Sports.com, and Football Scoop.

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