Each year, before the start of football, basketball and women’s basketball seasons, the Big 12 Conference hosts media from around the country to provide previews of the teams and snapshots of the upcoming season. From small, banquet-style press conferences, media days are now large, experiential brand events. LDWW has been tasked with not only ensuring the presentation and brand experience were complete, but also with ensuring the experience for media, coaches, and student athletes were second to none. The efforts have doubled the conference visibility in each of these sports.

Share this Project