“This is a highly collaborative effort in which we feel very fortunate to be partnered with LDWW.”

Bob Burda, Associate Commissioner—Communications, Big 12 Conference

What started out in 2011 as a corporate reputation assignment has evolved into a brand management campaign and partnership. Over the past several years, LDWW has developed a corporate messaging and brand platform that touches every aspect of the Conference from athletics to corporate social responsibility. LDWW work includes advertising, development of brand content, brand management and design, media relations, and creative brand strategies to position the Big 12 as a leader in athletics.