Digital and Advertising, Partner
Kristy Cook is a Partner on the Digital and Creative team of LDWW. She leads all digital, content and advertising strategies for the agency and manages the in-house digital and content team along with a supporting larger network of designers and production teams and crews. Most recently, she won a prestigious PRSA Silver Anvil in 2017 for the Okay to Say campaign that was also was selected by PRSA as one of the Top 5 Global Campaigns of 2017. In 2018 and 2019, her digital team earned over 40 industry awards for various client advertising, social and digital campaigns and content series.
Kristy brings over 15 years of design, digital and advertising experience, ranging from working with non-profit organizations and Fortune 100 companies to planning and executing exhibition promotion and book publishing. She has managed award-winning projects for the Big 12 Conference, Okay to Say, Downtown Dallas, Inc., and the Dallas Zoo. She has worked on branding and digital projects for First Data, Carnival Corporation, LLC., ExxonMobil, American Airlines, Medical City Healthcare, Unilever, Verizon Wireless, Bill & Melinda Gates Foundation, General Motors and Bloomberg Philanthropies.
Prior to joining LDWW, Kristy managed a nationwide design team as the Creative Services Director at H+K Strategies US and before that was Project Manager for the Visual Communications team of Weber Shandwick US. Prior to her agency work, Kristy spent four years as the Marketing Director for Downtown Dallas, Inc. and worked as Communications and Design Specialist at the Modern Art Museum of Fort Worth.
Kristy is a graduate of the University of North Texas, Denton with a Bachelor of Arts in Journalism with a minor in French. She currently serves on the Board of Directors for the Dallas Architecture and Design Exchange.
Chris Cradduck is a strategic advisor for the firm’s largest clients, oversees partner and vendor relationships, and helps lead social/digital marketing initiatives supporting new business development.
He also holds a key leadership position for Carnival Corporation, managing several areas of corporate communications including executive lead team communications, global media operations (China), fleet communications, and corporate and consumer media relations. In addition, he supports reputation management, corporate marketing, brand communications, sustainability, technology initiatives, and crisis communications.
In May 2016, Chris played a lead media operations role for Carnival’s historic first U.S. cruise to Cuba in nearly 50 years, allowing LDWW to be one of the first U.S. firms to operate a full-scale media program on the ground in Cuba. In 2015, his team’s work to restore Carnival Corporation’s reputation following several high-profile negative incidents in the previous two years was recognized by PRSA with the “Best of Silver Anvil” Award.
Before joining LDWW, Chris held key senior positions at H+K Strategies (WPP) and Weber Shandwick (IPG). He has over 18 years of multidisciplinary PR, communications and reputation management experience, and has served as a senior client lead for multiple large and complex client engagements for Fortune 100 and other top brands including Ford, DISH Network, General Motors, Qwest, Sprint, Hitachi, American Airlines, Cisco, Microsoft, Nortel, and the U.S. Army.
His expertise across several industries and communications specialties helps clients build positive perceptions through proactive consumer and brand storytelling, while protecting corporate reputations against threats in an ever-evolving digital, social, and mobile world.
A partner with LDWW since January 2013, Mike has provided communications leadership for organizations ranging from a Silicon Valley healthcare startup and Major League Baseball’s Tampa Bay Rays to Fortune 500 companies in the airline, cruise, technology, telecommunications, video conferencing and gas and electric utility industries.
Currently, Mike leads LDWW’s business for Carnival Corporation, the world’s largest cruise company, working closely with the chief communications officer to develop public relations strategies and lead proactive media relations efforts. This includes building relationships and working on story opportunities with journalists from key regional, national and global media outlets; managing and providing counsel on a variety of issues, challenges and opportunities; and providing senior leadership for crisis situations and special projects. In June 2015 the work done with Carnival Corporation was recognized by the Public Relations Society of America (PRSA), the world’s largest PR organization, as a finalist in two categories in its Silver Anvil Awards, PR’s top awards program. LDWW and Carnival Corporation received three honors: a Certificate of Excellence in Crisis Communications, a Silver Anvil in Brand and Reputation Management, and the Best of the Silver Anvils Award — the PR field’s most prestigious honor – as the best of all Silver Anvil Award winners for its work in Brand and Reputation Management.
Previously, Mike led LDWW’s work with Pacific Gas and Electric Company (PG&E), one of the largest combination natural gas and electric utilities in the U.S.
Managing Director, Digital Content
Annabel Hardin is Content Director for the LDWW digital team, working to strategize and implement a creative social and digital media plan for clients. She leads and manages all content production, stories and ideas – from out-of-the box activations and long form features to small campaign series and weekly conversation starters. Annabel brings in multi-faceted strategies to carry a brand’s message not only through brand-produced posts and assets but in cultivating and curating user and media generated content. In 2018, her leadership and management of Big 12 Champions for Life collected her three national Tellys and a Lone Star Emmy.
Annabel has over eight years of television and digital media production experience. Prior to joining LDWW, she was a digital media producer for Fox Sports Interactive, where she created trending content for multiple Fox Sports digital platforms. She also spent time working in ESPN’s Content Development department, contributing various original content including the network’s Emmy Award-winning 30 for 30 series.
Annabel is a graduate of The University of Texas at Austin with a Bachelor of Arts in Theatre and a concentration in English. She also studied at Queen Mary University in London, England.
Ken Luce founded LDWW to be a pioneering agency in the digital era, creating high-impact campaigns and communications strategies that build brands, protect reputations, and inspire action among the audiences that matter most to clients.
An award-winning industry expert, Ken is known for his unique abilities in helping companies of all sizes achieve successful business outcomes. His reputation has made him one of the most sought-after strategists in the industry.
Ken’s experience spans various high-profile client engagements in business sectors including aviation, real estate, consumer marketing, automotive, oil and gas, travel, and tourism. He has led international product launches, brand campaigns, and some of the most complex crisis campaigns and thought leadership programs for leading brands. He has particular expertise in sponsorship activation, and consumer and digital marketing campaigns.
Ken was the chief operating officer at H+K Strategies. Before that, he held senior management roles at Weber Shandwick and is widely credited with developing and managing the firm’s Client Relationship Leader program, which has been featured as a Harvard Business School case study and is still being used today to as a model for client service in large consulting firms.
His client engagements include American Airlines, ExxonMobil, Ford, Dean Foods, US Airways, Sprint, DISH Networks, Big 12 Athletic Conference, General Motors, and Omni Hotels & Resorts.
His work has earned more than 200 communications industry awards, and recognition by PR News as PR Professional of the Year and PR Week as a PR Professional of the Year finalist.
Creative Director, Partner
Ken Maxwell leads the Digital and Creative Division of LDWW. He oversees a national team of design and creative professionals that specialize in corporate branding and identity, creative communications, content creation, and digital strategy for the agency’s global, national, regional, and local clients.
His expertise ranges from strategic design and brand positioning in the technology and business-to-business space to interactive design applications for digital solutions.
His most recent projects include award-winning campaigns for the Big 12 Athletic Conference, Carnival Cruise Lines, Crescent Real Estate, CHC Helicopter, GameStop, HCA, Medical City Healthcare, Omni Hotels and Resorts, The Meadows Foundation and the Meadows Mental Health Policy Institute.
Ken was previously the chief creative officer for Hill+Knowlton Strategies. Before that, he held positions as the senior vice president and creative director for Weber Shandwick; senior vice president and creative director of the Dallas office of Hill & Knowlton; president and creative director for his own firm, Maxwell-Sandoz; and vice president and creative director of DBG&H, which was the largest real estate marketing firm in the nation.
Ken has won over 100 industry awards for an impressive range of client branding and digital projects including: Got Milk, Verizon Wireless, Sprint, American Airlines, ExxonMobil, Komen for the Cure, Michael and Susan Dell Foundation, Bank of America, Bloomberg Philanthropies, and The Dallas Zoo.
His extensive real estate marketing background includes work for top national developers including Hines, Trammell Crow, Lincoln Property Company, Jones Lang LaSalle, Coldwell Banker, TrizecHaun, Bass Brothers/City Center, and Crescent.
Jeff Orth joined LDWW to help us continue to bolster our capabilities in the branding and advertising space. Jeff spent almost 20 years at Austin ad agency GSD&M building brands in global sports and entertainment, higher education, healthcare, packaged goods and retail. Jeff helped lead multiple award-winning campaigns for clients such as the PGA TOUR, Big 12 Conference, CBS Sports, Goodyear, Pacifico Beer, Lennox and Austin’s Seton Healthcare Family.
Jeff spent the last two years working for The University of Texas Athletics Department in the role of Associate Athletics Director for Strategic Relations. At Texas Jeff provided leadership in marketing and communications strategies for various departmental initiatives including media relations, ticket sales and fan engagement.
Brandon Smulyan develops, implements, and executes public relations programs with an emphasis on corporate communications and media relations within the business, travel, real estate, technology and consumer industries.
He is the lead contact for Omni Hotels & Resorts and TreeHouse, providing strategic counseling and account operations and services managent to meet the goals and objectives of the client. He also manages staff resources for the agency, and will serve as a project manager on short-term engagements for LDWW.
Brandon has also worked on some of the nation’s most recognizeable campaigns including Carnival Corporation’s launch to Cuba with its Fathom brand in 2016. As a core member of the team, he was responsible for helping plan and execute the media strategy for the first American cruise ship to sail to Cuba in nearly 50 years.
A ten-year veteran of the PR industry, Brandon has worked at two of the world’s largest firms – Weber Shandwick and H+K Strategies – where he served as a media relations specialist for some of the world’s most recognizable brands.
In 2012, he was an onsite media consultant at Ford Motor Company in Michigan where he helped launch the 2013 Ford Fusion and Escape. He has also worked on engagements for AT&T, RadioShack, Verizon Wireless, Verizon Communications, American Airlines, The O’Donnell Foundation, Gridiron Greats Assistance Fund, Jose Feliciano Foundation, and ExxonMobil.
His media work has earned numerous awards for clients, including the coveted Platinum Adrian Award for Omni from HSMAI, the top hospitality industry award.
Jody Venturoni is a 25-plus-year veteran communicator who blends strategic consulting with operational strength. Her career includes an impressive combination of Fortune 100, large global agency and entrepreneurial experience at the most senior levels. Most recently, she helped launch LDWW, a nationally recognized integrated communications agency and one of the top 100 independent PR firms in the US.
An award-winning crisis communications and reputation management consultant, Jody has worked with a notable roster of Fortune 500 companies, national sports teams and leagues, high-profile CEOs, major non-profits and start-ups. Jody has unique expertise in managing communications responses during large-scale mass casualty and terrorism events, having worked for more than a decade with global commercial airlines and cruise lines. She also has handled volatile, headline-grabbing employee and labor relations situations.
Jody has been profiled by PRWeek as a “Top 20 Agency Manager” in the U.S., was named as Editors’ Choice “People to Watch” and was a PRNews “PR Team Leader” finalist in 2011. She was featured in a Harvard Business School case study entitled, “Weber Shandwick: The Client Relationship Leader Program.” She serves as judge for numerous national and international industry awards, including the prestigious Public Relations Society of America’s Silver Anvil.
Jody is a member of the Board of Directors for the Dallas Women’s Foundation and serves on the Southern Methodist University Communications Studies Advisory Board. She is a frequent commentator and speaker on the impact of social media on personal and corporate reputations.