Sling TV brought on LDWW in late 2017 to help maximize the team’s media efforts and increase the brand’s share of media voice among its competition. LDWW hit the ground running. In just six short months, LDWW helped Sling TV increase its number of media placements by an average of 15.5% per month, and took its share of media voice from 19% to 23%. In 2018, Sling TV has led (or tied) the share of media voice among its competition every single month – averaging a monthly share of 23% and nearly 2,600 media placements per month.
The media results are supporting Sling TV leadership’s efforts to increase awareness and consideration for the brand, while aiding retention.