“LDWW originally was to help the marketing team with content creation. As our relationship developed, it was apparent that we needed a bolder new look along with a toolkit of graphics to enhance marketing efforts and reposition the company as a solutions company, not just a seller of software.”
Melanie Ofenloch, former CMO, Allegro Commodity Management
Allegro is the global leader in commodity management solutions for the oil and gas, agriculture, and energy industries. Their solutions address the main concerns commodity traders face in balancing market, counterparty, technical, and commercial concerns against a backdrop of regulatory compliance, price volatility, portfolio optimization, and risk management. However, their name and brand had not evolved over their 30 years in business and it was necessary to reposition the management group.