The CFP Foundation is the charitable arm of the College Football Playoff and is committed to make a profound and positive impact on the teaching profession during the course of the next ten years. Through its Extra Yard for Teachers initiative, the Foundation supports the teaching profession by inspiring and empowering quality teachers. The Foundation also focuses on the areas of inspiring a college going culture and early childhood development. LDWW was enlisted to heighten awareness for Extra Yard for Teachers and its mission.