Founded in 2001, Chicago-based Vivid Seats is the largest independent secondary marketplace for tickets to live sports, concert and theater events. Yet in the crowded and competitive entertainment ticket industry, the company struggled to make its voice heard above industry powerhouses like Ticketmaster and eBay-owned StubHub.
LDWW launched an aggressive news and social media operation to spread the word about Vivid Seats, drive traffic to the company’s website and ultimately drive demand for tickets from this little-known industry heavyweight. LDWW created a steady stream of news stories showcasing Vivid Seats wide range of premium tickets and event packages, its 100% Buyer Guarantee and its safe and convenient online purchase experience. The agency also cultivated close relationships with the most prolific reporters and social media influencers to disproportionately tell the Vivid Seats story.